Move the sliders. The math uses industry no-show benchmarks and updates live.
Lost per month$1,300
Lost per year$15,600
Recoverable with deposits + reminders (at a 4% no-show rate)$11,440/yr
Assumptions: your inputs, a 4.33-week month, and the documented drop to a 3-5% no-show rate (we use 4%) for businesses using deposits at booking. Typical rates without them: salons ~15%, medical ~18%, fitness ~20%.
Why the recovery number is realistic
Businesses requiring deposits at booking report 3-5% no-show rates versus 15-25% without. SMS reminders independently cut no-shows by up to 38%, with a 98% open rate.
The playbook for capturing it is short: deposits or card-on-file at booking, a visible policy, and a reminder cadence that runs itself - the full breakdown is in our no-show guide.
Recover most of that number
Deposits, card on file, and automatic email + SMS reminders are built into every Ivy booking page.
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