Hourly pricing has one great virtue - everyone understands it - and one structural flaw: it punishes you for getting better. The faster and more skilled you become, the less you earn per client. Packages flip that equation.
What packages fix
- Income predictability. A client on a 10-pack or monthly membership is revenue you can plan around; an hourly client is a maybe.
- Retention by structure. Repeat-purchase behavior compounds: industry data shows the probability of a repeat purchase rises from 27% after the first purchase to 62% by the third. Packages manufacture those second and third purchases upfront.
- Fewer decisions per booking. Each session in a pack is pre-sold - no invoice, no "should I rebook?" moment where clients drift away.
What hourly still does well
New client relationships, unpredictable scopes, and diagnostic first sessions. Hourly is a fine front door. It's a poor foundation.
The hybrid most solo businesses land on
- Single session at full rate - the trial experience.
- 5- or 10-pack at a modest discount (10–15%) - the commitment tier where most regulars should live.
- Monthly membership for your true regulars - the "never think about booking again" tier.
Transition tips
Introduce packages at your current single-session rate (the discount comes off the pack, not your rate). Set expiration dates generous enough to feel fair - 6 to 12 months - and always prompt renewal at the last session, when satisfaction and momentum are highest.
Sell packages without spreadsheet math
Ivy handles session packs, memberships, and prepaid bundles - tracking remaining sessions automatically and prompting renewal when they run out.
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